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Branding: Arena* 2019 — The Members’ Conference by Design Hotels™

work — idea, concept & illustration
client — design hotels™
year 2019


For this year’s Arena*, which took place in the ascendant Georgian capital of Tbilisi, Design Hotels looked towards New Horizons, asking ourselves as we approach the third decade of the 21st century how we can capture the imagination of the purpose-driven traveler of the future. We discussed the “New Promadic Traveler,” a pan-generational, conceptually driven consumer who is looking for purposeful and mission-driven travel.

Concept, Idea & Illustration: Hanni Pannier

Art Direction: Alexandra Bruns, Suvi Haering, Linda Kunnath

Designers: Sara Aguirre, Inês Chambel, Rémy Dautin, Rob Dietrich, Vivian Nebelin

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